About

I’m Alex Brogan — founder and writer based between San Francisco and Sydney.

I studied finance at the University of Western Australia, graduating as valedictorian. I then started my career at Goldman Sachs in investment banking before realizing the most valuable work I could do wouldn’t happen inside a spreadsheet. Since then, I’ve led go-to-market at early-stage startups and grown a large audience around my writing.

Last year, I sold my first company — an AI media startup called The Intelligence Age — to The Neuron, one of the most widely read AI newsletters in the world. I'm now exploring what to build next.

This series began as an attempt to clarify my own understanding but has evolved into this comprehensive review of humanity's most consequential technological inflection point.

The noise around AI is deafening — hype, doom, distraction. But behind it is a real signal: something is shifting fast, and most people are unprepared. This is the beginning of a new economic, cognitive, and even civilizational system. And we’re accelerating into it with our eyes half open.

This series is my attempt to map what matters:

  1. Where we are

  2. What’s likely to happen

  3. And what founders, operators, and investors should be doing about it

To share feedback on this work, you can reach me on X or email me.

What next?

  1. If you're in Sydney or San Francisco, planning on building in AI or would like to attend a series of round table dinners to discuss the implications of AI, send me an email to get added to the list.

  2. If you're currently building or looking for funding, send me an email. I’m a scout for Australian Venture Capital Firm AirTree Ventures (~$1.3bn fund).

Related work

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